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The UK’s first hotel-only padel operator…

The courts are yours.
We keep them full.

Euvira is a specialist padel management operator for UK hotels, partnering with them to programme, run and even assist the implementation of padel court facilities as a fully integrated hotel amenity. Our service ranges from managing bookings, player experience, marketing, events, and day-to-day operations, all to maximise court utilisation so hotels capture the revenue and brand value of padel without the operational burden.

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About Euvira Padel

Euvira exists to enable hotels to capture the full benefits padel can bring when integrated within their existing leisure offering, without the need to build or manage the required operational expertise.

Meet the Founders

Euvira is co-founded by Sebastien Genest and Fraser Abbott. Two lifelong friends who came to padel from different directions, yet reached the same conclusion: that padel’s potential is only realised through the experience and services built around it. When purposely integrated into a hotel’s wider operation, the sport doesn’t compete with its leisure offer – it strengthens it.

Sebastien Genest

Co-Founder

Seb’s background spans enterprise technology sales and marketing – including early-stage startup experience, a track record in enterprise procurement cycles and vendor negotiations across large-scale commercial agreements, followed by a tenure in location and consumer intelligence, using data to define what makes sites succeed for renowned retail and leisure businesses in Europe. He has spent over five years building and running his own event brands in parallel, and believes padel is one of the most effective pieces of social infrastructure the UK has at a time when spaces to connect are rapidly disappearing.

Fraser Abbott

Co-Founder

A lifelong athlete, Fraser built his career in finance at a leading European bank, supporting high-net-worth entrepreneurs on their growth and investment strategies. An avid padel player, he has since worked with an existing padel operator seeing first-hand what keeps courts full, the problems that are often overlooked, and padel’s future potential as a catalyst for the wider leisure industry.

/ Advisory Board

Backed by experience across the industries that matter.

Euvira is supported by an advisory network with expertise across hotel operations and revenue management, financial governance, and go-to-market strategy – alongside hands-on experience founding and scaling start-ups, and a wider footprint across the leisure industry.

Luc Genest

Former Global Sales Director

Starwood, Radisson Hotels, Shangri-La, Mandarin Oriental

Executive sales leader across global upscale and luxury brands, with decades of experience driving global and national revenue strategies and growth in all key segments of the UK market.

Robert Savage-Hanford

Managing Director & Founder

TravelStream & RSH Hotel Consultancy

Experienced hotelier with senior roles across IHG, Thistle Hotels, and Doyle Hotels, including General Manager at Flemings Mayfair.

Richard Mather

Founder & GTM Specialist

Independent Advisor

Founder and go-to-market sales specialist with a track record supporting startups through Seed to Series C with fundraising and business development.

Samuel Rawlings

Private Equity Expert

Apollo Global Management

Investment professional and private equity expert at a global asset manager and capital provider.

Understanding Padel’s Role in the UK Hotel Sector

Padel has already arrived at UK hotels. But are they running it properly?

Padel is no longer a bet on a future trend. It’s a sport growing at a faster pace than UK hospitality can build for it. Courts are appearing in hotel grounds across the country, from five-star resorts to golf hotels, because the industry can see the guest demand.

What’s missing is what happens after the courts are built: booking systems that are familiar to players, regular programming, community infrastructure, and the commercial focus that turns a capital asset into a functioning revenue stream. We surveyed the current UK hotel padel landscape to understand exactly where that gap sits, and where our services at Euvira can help close it.

The UK Padel Market at a Glance

There’s been a lot of talk about padel. Here’s the short version on what’s worth knowing…

Explosive growth.

15k

2019

129k

2023

400k

2024

860k

2025

UK padel participation more than doubled in a single year: 860,000 adults and juniors played at least once in 2025, up from 400,000 in 2024, 129,000 in 2023, and just 15,000 in 2019 [LTA, March 2026].

Infrastructure racing to keep up.

Court numbers rose from 69 in 2020 to 1,553 across 559 venues by the end of 2025 — a more than twenty-fold increase in five years [LTA].

Demand still outstrips supply.

x10

Over 8 million Britons have said they want to try padel. That’s around ten times the number currently playing. Supply of courts, not appetite, is the binding constraint [LTA / Sport England Active Lives].

Mainstream awareness is peaking.

Adult awareness of padel reached 57% of the population by late 2025, up from 38% a year earlier — the sport is moving from niche to known in real time [LTA].

What This Means for Hotels

A structurally underserved demand pool. Every hotel padel court currently open is drawing from a UK-wide player base growing faster than any comparable racket sport in the country’s history.
A short window of differentiation. With national court numbers still under 1,600, being one of the hotels offering padel (and operating it well) is still a genuine point of distinction.
A revenue base beyond the guest. Because most players are drawn from the community of surrounding players rather than hotel guests, padel strengthens a hotel’s local revenue stream.
A limited runway to capture the early-mover advantage. As court numbers scale toward the 7,000–8,000 industry-forecast ceiling, the hotels that build a real community of players now will hold that position; the ones that treat padel as an amenity will be competing on price alone.

The most important part: A standalone padel club spends years and capital building a customer ecosystem that a hotel already has.

The Current Hotel Padel Landscape

Padel and hotels are still a newly acquainted phenomenon, but through our own research into those that are currently including padel in their amenities these are the patterns we’ve seen emerge…

What’s Working

Capital commitment is real.Hotels are already investing meaningfully — from a single court at a boutique estate to a six-court indoor build at a resort chain. It’s no longer a hypothetical market; it’s a live one, with real money already spent.

Demand signals are strong.At some venues with the most courts and active playing programmes, courts are described in guest reviews as “hard to book”.

Padel-as-brand-signal works.At the premium end, padel is already being marketed as a lifestyle differentiator. A reason to choose one hotel over another, not just an added amenity buried in the leisure list.

Where the Experience Falls Short

Padel sits outside the hotel, not inside it.The prevailing model treats the hotel as landlord and the padel operator as tenant — separate booking systems, separate customer journeys, no shared thread between them. A guest should move between the spa, the restaurant and the courts without feeling the join; at almost every venue we reviewed, that join is obvious.

Booking is the weakest link.Email-only enquiries, phone bookings, and walk-in reception systems dominate the sample of active hotels with padel. Not one hotel we reviewed runs a digital customer journey that fits into familiar booking flows for players.

No programming, no community.Coaching, socials, leagues and tournaments are scarce. Most hotels have installed a facility, not a sport — there’s no structured reason for a player to come back next week.

Pricing is set by instinct, not by model.Where court prices are set, they range from well below to well above local market rates.

Hotel Padel Management

A padel facility only succeeds if people find it, try it, and keep coming back. With new courts opening across the UK every week, the hotels that invest in padel correctly, with the right operation, will build a dedicated player base that drives revenue long after the initial investment is paid back.

Euvira's Hotel Padel Management service is designed to provide exactly that.

The courts and earnings they generate belong to your hotel. Our job is to keep them full, increase those earnings, and enhance your guests' experience.

Under one management contract, our service is charged through a fixed monthly fee, plus agreed performance bonuses on court utilisation. The eight service inclusions below are standard across every management contract and mark the necessities to operate a successful padel site. Beyond that, we work with you to shape how the offer of padel sits within your hotel's existing operations.

/ Service Inclusions

Hotel Partnership & Joint Initiatives

An embedded partner, not a standalone tenant.

This is where we distinguish from the rest of the padel operator market. We work directly with your hotel's general manager, marketing, sales, or events teams to develop joint initiatives that drive results across both the padel facility and the wider hotel, whether it be corporate packages that combine court hire with rooms and F&B, seasonal programming tied to hotel calendar events, shared guest communications, or data collaboration to identify and target the right audiences.

What We Tailor to Your Hotel

No two hotels are the same, and we don't believe in treating them that way. Every partnership starts with understanding what makes your hotel distinct, and what you've already built with your guests. Here's what we shape and agree around you:

Branding Integration

How your padel facility looks and feels is part of your hotel's identity, not separate from it. We help you decide how tightly integrated the branding should be, while still giving it enough of its own identity to read as a genuine space for local players.

Court Pricing

We provide our guidance on existing market rates and how to set balanced court fees that are: appealing to the surrounding demographics, retain profitability, and provide the flexibility to use dynamic pricing in marketing initiatives.

Hotel Guest Court Use

You decide how hotel guests access the court – whether that's free, discounted, full price, or with priority booking terms – and we build it into the booking flow.

Padel Installation:
Advisory & Procurement Service

You've thought about padel. You think it would be a great fit for your hotel, and you've even spoken to us about how to manage it once it's up and running.

But where do you start when it comes to actually getting the courts in? And who is going to oversee that process? The general manager? The owner? Someone already stretched across everything else the hotel demands?

Why We Help

Most hotels approaching a padel court installation have no reliable benchmark for what it should cost, what to specify, or who to use. The market for padel construction contains significant variation in quality, specification, and pricing. A poorly specified court is expensive to rectify… and we've seen it first hand.

Euvira's advisory value sits in that knowledge gap. We know what a well-built padel court installation looks like, what it should cost, which suppliers deliver consistently, and what mistakes to avoid. We're also incentivised for you to get it right as we'll be managing the courts once they're open!

What the Service Covers

Before procuring any suppliers, we review your site with you to share an initial view on court type, placement, and how a facility could sit within the property. This is an initial conversation that shapes whether we can help, and if the timing is right to proceed with an installation.

The Procurement Service

This is where the work begins. We go out to our network across:

Court manufacturers and installers
Canopy suppliers
Groundworks and structural engineers
Fit-out contractors
Planning consultants – if requested. Particularly if the hotel wishes to use experts that are familiar with this type of application.

We manage the briefing process, consolidate proposals, and use our knowledge of the market to put suppliers under appropriate commercial pressure, retrieving multiple quotes and working across them to secure the most favourable outcome for your hotel. We review all proposals against what a well-scoped installation should include, present you with a clear recommendation where options are available and flag any concerns worth noting.

You remain the decision maker throughout. We never have authority to sign on your behalf or commit any investment – we're an additional, informed voice in a process that is ultimately controlled by you.

Once Suppliers Are Appointed

Our procurement service comes to an end once you've decided on suppliers and their contractors are in place. We stay in the loop as a point of contact during the build so we are ready to move into operation of the courts as soon as they're ready.

Fees and Deliverables

Charged as a fixed fee. 50% on engagement, 50% on delivery of a formal recommendation document covering all necessary areas and suppliers for your installation.

Proposals from multiple suppliers for each area of the build or planning are consolidated, tiered, and commercially negotiated for you, with key items flagged and ready for your decision.

Is Padel the Right Investment for Your Hotel?

Padel is one of the fastest-growing sports in the world, and hotels are quickly realising the potential to become a natural host. If you've been thinking about padel for your own hotel but can't quite pin down what it would deliver, or how to justify it as an investment, the areas below help break it down.

/ Hotel Benefits

Financial

Operational

Marketing & Reach

Guest Experience